A new Google Ads beta may result in overspending, as a result of ﷺkeywords being added without users’ knowledge.

The i🍸ssue was🍨 first discovered by Lior Krolewicz, with .

Last week I saw one of my client’s budget was overspending. Digging into the offending camp𓄧aign, I found keywords that I never💙 saw before. There was no record of these keywords even being added (in the change history) but here they were, overspending by 50% of my target budget.

After lengthy back-and-f🥃orth with Google, Krolewicz was pointed to the agency’s Auto Applied Recommendations Control Center, a new feature in beta. Krolewicz’s cꩵlient had “Maximum Impact” selected. To make matters worse, Google does not show any changes it has made in the standard Google Ads interface.

In the , Google♏ atౠtributes this to the feature still being in beta.

Why don’t I see any information about auto applied recommendations in my Goog⛄le Ads account?

This feature is in the beta testing stage, and your Google Ads account has been selec🧔ted to participate. To find more information and manage this feature, sign in to the auto applied recommendations control center.

Gꦉoogle Ads users should check their account to make sure they are are not being overcharged as a result of this beta feature.