Walmart is getting in on the TikTok action, joining Miღcrosoft’s bid to purchase the beleaguered social media platform.
TikTok has gone fro🐓m one privacy and security scandal to the next, culminating in the Trump administration institut༒ing a that will go into effect on September 15, unless a buyer can be found. Microsoft has as a frontrunner, although Oracle has also expressed interest.
Now it appears that Walmart is joining Microsoft in its bid, seeing aꦇ unique e-commerce opportunity.
“The way TikTok has integrated e-commerce and advertising capabiliti🍰es in other markets is a clear benefit to creators and users in those markets,” the company’s statement. “We believe a potential relationship with TikTok U.S. in partnership with Microsoft could add this key functionality and provide Walmart with an important way for us to reach and serve omnichannel customers as well as gr🐼ow our third-party marketplace and advertising businesses. We are confident that a Walmart and Microsoft partnership would meet both the expectations of U.S. TikTok users while satisfying the concerns of U.S. government regulators.”
It will be interesting to see what Microsoft and Walmart can make 𒈔of💯 TikTok, should a sale be successful.